Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.
Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call
The goal of website optimization is to make your site as appealing to search engines and real people as possible. But how do you do that?
1. Optimizing the Mobile Experience
It’s no longer enough to have a website that looks and works great on laptops and desktop computers. To succeed in the online marketplace, you need to focus on your site’s mobile experience as well.
The majority of all traffic are done on mobile, most Google searches now happen on smartphones.
2. Improving Page Speed
People don’t like to sit around and wait while a site loads up. A 5 second load time leads to a 38% bounce rate and the longer it takes, the higher it becomes. Having a website that loads fast is the first part of good user experience.
Page speed is also an official Google ranking factor, and can directly impact your SEO.
3. Search Engine Optimization
Optimizing for search engines is one of the most powerful marketing tools on the internet. 70% of marketers see SEO as more effective than PPC.
It’s not just a way to get traffic. People prefer and trust organic search results more than advertisements. You get co-signed by Google for having quality content relevant to what the user is searching for.
The first step towards improving your SEO is to make sure that Google is correctly indexing all your pages, and that you don’t have any glaring SEO errors.
Signing up for Google Search Console, and registering your site is a great first step here. It will highlight fundamental issues, list your indexed pages, and keep track of which keywords they rank for.
4. Tailoring Website Copy to Drive Conversion
The words you use on your website matter more than you think. Design, images, usability, and page speed are all crucial factors, but words control your message.
And, while words are the easiest thing to change, they can also be the most powerful.

5. Optimizing User Experience
E-commerce and small business owners often overlook the user experience of their website at large. They tend to obsess over SEO and CRO but don’t try to improve how easy their site is to use.
But a better, smoother experience can make all the difference.