E-commerce Website Design

Definition:

E-commerce Website Design is an online platform that facilitates buying and selling of goods and services, through means of transferring information and funds over the internet.

Reason for having an E-commerce Website Design

• Increased customer reach: One is able to reach a broader audience as the business is conducted online.

Types of E-commerce Website Design

• Business-to-Business(B2B): It is an internet commerce transaction of goods and services between companies.
• Business-to-Consumer(B2C): Transaction of goods and services, between companies and consumer carried out over the internet
• Consumer-to-Consumer(C2C): It is the transaction of goods and services between consumers mostly through a third party via the internet
• Consumer-to-Business(C2B): Internet commerce transaction of goods and services where individuals of products or services to companies.

Features

• Ease of navigation: This facilitates clients to be able to browse through the store and find the products that they need.
• Simple: The design and layout of the website should be simple and easy to use, so as to improve the user experience.
• High quality photos and videos: The photos and videos should have a good quality as those visiting the website will judge the products based on the visuals. Having quality photos and videos as a result  clients have an easier judgement when buying.
• Accurate product description: One should have a good description that matches the actual product.
• Performance and speed: Fast loading times is important to getting a good ranking on google, therefore the site loading slowly it discourages the client.
• Easy checkout: The checkout process should be simple thus it should not involve many steps.
• Clear policies: There should be policies put in place ,as a result  it protects shoppers as well as merchants.
• Mobile- friendly: The E-commerce website should be mobile friendly, as a result customers can access it from their phones and tablets.
• Branded: The branding should match with the purpose, and the business profile.

Advantages

• Increased customer reach.
• Facilitates Brand promotion
• Reduces Geographical restrictions, as a result its accessible from anywhere
• It is more convenient therefore it is available all times.