Website Design and development

Importance of Having a Website


Every business is different, and each business will gain from having a website in different ways. Some businesses will get more from the additional marketing opportunities such as ultra-low-cost online ads.

A different company can benefit more from having information accessible online. Even simple things like an address with directions and a map to your business can make a world of difference.

Always on – for being accessible 24>7.

Window shopping isn’t what it used to be.

Your online presence never sleeps, open 24 hours a day, seven days a week and 365 days a year. Even when working hours might be over, your website stays on without any additional work or effort from yourself or your team.

Super convenient for customers

You never really know when a customer might be looking for some information about your company. They have the luxury of being able to do this from the comfort of their bed; it might be 3 am on Saturday for all we know.

What if you’re in a new area and need to buy some flowers, the local shopping area is a little out of your way what are you going to prefer?

Travel a few miles there to possible find something, or have a quick look online and see if there is definitely an option there for you?

If you see there is a suitable store, then you are going to make the journey, every business/ company require a website design and development for the purpose of online presence

Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers.

Low-cost advertising

Advertising can be done in many ways on the web. There is free advertising, affordable ways, or more luxury options.

Online advertising can be remarkably cheap, depending on the type of places or words you’re targeting. It is well worth taking a quick look into some of the prices for this. An ideal first place to look is PPC campaigns such as Google AdWords and Bing ads.

You might be surprised at the costs to reach 1,000 different viewers. You can set the budget, but without a website, these opportunities will be inaccessible to your business.

Ads can be taken on search engines, on social media such as Facebook, or directly on another specific sites ad banner, and bring in targeted traffic.

The broad reach of the internet allows your ads to get in front of so many more eyes than a shop front would, removing all limitations of 1 location and opening up the world wide web of potential customers.


In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all what’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

Take a look at our website design and development packages by clicking here. To find out more contact +254 720 727 460 Email:




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