What is a sender ID?

What is a Bulk SMS sender ID?

A bulk SMS sender ID is a unique name that sends messages, for instance you get messages from some of you service providers like banks with the SMS branded their name like ‘ABZ BANK’ .You can as well have a business sender ID your customers can identify you by your unique name. The SMS will be branded your business name instead of a phone number

Instead of sending messages using a phone number you can use your company name or your business name. When you use a sender ID to send SMS, you clients will recognize you immediately

Basically a sender ID is a name that is displayed on the top of the message, it identifies who has sent a message

How much does it cost to register a sender ID?

Bulk SMS sender ID we charge depending  on the  network.

• Safaricom sender ID we are charging KES 6,000
• Airtel sender ID we are charging KES 6,300
• Telkom sender ID we are charging KES 6,300

All networks (Safaricom, Airtel and Telkom) we are charging KES 18,600.

If you don’t want a sender ID you will have to use our default sender ID ‘ LIQUIBILL’ , you will only be required to purchase the SMS credit

Our SMS rate per SMS is KES 0.5. The minimum SMS credit is KES 1,000 which is equivalent to 2,000 SMS units.

For more details about the bulk SMS sender ID requirements click here 

Benefits of a sender ID

A Sender ID is a key component in communication systems, particularly in messaging services like SMS and email. It allows recipients to identify the source of a message, which can provide several benefits for both senders and recipients. Here are some benefits of using a Sender ID:

1. Brand Recognition and Trust: A customized Sender ID allows businesses and organizations to display their brand name instead of a generic number. This fosters recognition and trust among recipients, as they can easily identify the sender and the legitimacy of the message.
2. Credibility: Having a recognizable Sender ID improves the credibility of the message. Recipients are more likely to engage with messages from recognized and reputable sources.
3. Higher Open Rates: Messages with a familiar Sender ID are more likely to be opened by recipients, leading to higher open rates for marketing or important communication.
4. Message Personalization: A Sender ID allows you to personalize messages with your brand name, which can make recipients feel valued and engaged. Personalization can lead to improved customer relationships.
5. Consistency: Using a consistent Sender ID across messages helps recipients easily identify and associate messages with your brand or organization.
6. Reduced Spam Concerns: When a recognizable Sender ID is displayed, recipients are less likely to consider messages as spam or phishing attempts. This helps ensure that your legitimate messages are not ignored or marked as spam.
7. Enhanced Communication: Sender IDs are particularly valuable for two-way communication. For instance, if a customer replies to a message, the sender can be identified easily, enabling a seamless conversation.
8. Compliance and Transparency: In some regions and industries, it’s a legal or regulatory requirement to display a valid Sender ID in messages. This promotes transparency and compliance with messaging regulations.
9. Efficient Customer Service: For businesses that offer customer support via messaging, having a consistent Sender ID ensures that customers can easily identify messages from the support team.
10. Segmentation and Analytics: When you use different Sender IDs for different campaigns or purposes, it becomes easier to segment and analyze the performance of your messages, allowing you to fine-tune your communication strategy.
11. Local Relevance: In global messaging, using a local Sender ID can help recipients feel more connected to messages and promotions, leading to increased engagement.

It’s important to note that the benefits of a Sender ID can vary based on the context, platform, and audience. Additionally, some messaging systems have specific regulations or limitations on the use of Sender IDs, so it’s crucial to adhere to any guidelines set by the messaging platform and relevant authorities.

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