Is Web Design Marketable in Kenya?
What is web design?
In basic simple terms this refers to designing of the websites. In this modern era websites are key to publicizing your business online.
Web designed started with the introduction of the internet. Technology and the internet have continued to influence our daily lives. Most people nowadays turn to the internet for quick solutions, direction, and information. Webcom Kenya developers have created most of the websites that appear on search engine results from e-commerce, corporate, portfolio, blog, tourism and many more. However, the popularity of website builders makes many aspiring developers wonder if web development in Kenya is marketable.
These website builder tools vary from content management systems (cms) i.e WordPress, Joomla, Wix among others. With these tools one can be a developer with minimal skills in design and architecture since they require less to none coding skills where the hard core web developers boast with ease.
The technology has helped many with the evolution of WordPress which is the most popular web design tool for most developers worldwide, making website design and development flawless with tones of features.
Yes, web design is marketable in Kenya. In simple terms, web design involves creating and maintaining websites. In Kenya, as in many parts of the world, the demand for websites is steadily increasing due to the growth of businesses and organizations looking to establish an online presence.
Reasons why web design is marketable in Kenya:
- Business Growth: Many businesses in Kenya are recognizing the importance of having an online presence to reach more customers. A well-designed website can help businesses showcase your products or services, attract customers, and increase sales.
- E-commerce Boom: With the rise of e-commerce in Kenya, there is a growing need for professionally e-commerce designed websites to facilitate online transactions. Businesses selling products or services online require user-friendly and visually appealing websites to attract and retain customers.
- Digital Marketing: Web design is closely linked to digital marketing efforts. In Kenya, companies are increasingly investing in digital marketing strategies to reach their target audience. A well-designed website is essential for effective digital marketing campaigns, such as search engine optimization (SEO) and social media marketing.
- Tech-Savvy Population: Kenya has a young and tech-savvy population (Gen Z) that is increasingly turning to the internet for information, entertainment, and shopping. This creates chances and demand for more websites that are not only visually appealing but also responsive and easy to navigate on different devices.
- Emerging Startups and SMEs: You have a business and want to showcase online?You have an oportunity to do so at affordable cost since now almost every business in Kenya has a vibrant startup ecosystem, with many new businesses and SMEs emerging across various industries. These startups often require affordable yet professional web design services to establish their online presence and compete in the market.
In conclusion, web design is indeed marketable in Kenya due to the increasing demand for websites from businesses, personal portfolios, directories and more. The growth of e-commerce, the importance of digital marketing, the tech-savvy population, and the emergence of startups and SMEs.
How much does it cost to design a website in Kenya?
The cost of designing a website in Kenya can vary depending on several factors including the features, specifications, and demand. Here’s a brief breakdown:
- Basic Website: A simple website with essential features such as a homepage, about us page, contact form, and basic navigation can cost anywhere from Ksh 10,000 to Ksh 20,000. This type of website is suitable for small businesses or individuals looking to establish a basic online presence.
- E-commerce Website: Websites that require e-commerce functionality, including product listings, shopping carts, and payment gateways such as Mpesa, tend to be more complex and thus cost more to design. Prices for e-commerce websites in Kenya typically range from Ksh 35,000 to Ksh 70,000 or more, depending on the size of the inventory and specific requirements.
- Custom Web Design: Websites that require custom design features such as user authentication, content management systems (CMS), booking systems, or integration with third-party services will incur additional costs. Prices for these websites with custom features can vary widely based on the complexity of the requirements but generally start from Ksh 75,000 and can go up significantly depending on clients budget and the scope of work.
- Responsive Design: With the increasing use of mobile devices, responsive design is key among any web design project, which ensures that websites display properly on various screen sizes, is essential. Most web design agencies in Kenya such as Webcom Kenya offer responsive Web design as a standard feature, but it may add a small premium to the overall cost.
- Demand and Reputation: We as Webcom Kenya we are an established web design company offering from web hosting and domain registration with robust expertise, a strong reputation we offer affordable rates for our services compared to other agencies or less experienced designers. However, working with reputable company often ensures quality work and reliable support, which may justify the higher cost.
Overall, the cost of designing a website in Kenya depends on factors such as the complexity of features, specifications, and the reputation of the designing company and designers.
It’s essential to discuss your specific requirements and budget with us to get an accurate quote for your project.