TIPS FOR CHOOSING A DOMAIN NAME
Domain registration comes with a lot of advantages specifically to individuals who are doing their business online. The world is moving to digital, many things are forced to change thus the way to run a business changes too.
- Choose a domain name extension that fits
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
Here are some of top extensions and how they’re often used:
- .com: for commercial organizations.
- .co: an abbreviation for company, commerce, and community.
- .info: informational sites.
- .net: technical, Internet infrastructure sites.
- .org: non-commercial organizations and nonprofits.
- .biz: business or commercial use, like e-commerce sites.
- .me: blogs, resumes or personal sites.
- Keep Your Domain Name Short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic.
That’s why it’s a good idea to keep your domain length short.
- Make Your Domain Name Easy to Pronounce and Spell
You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.
- Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
- Be memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.