Many small businesses are still not using the internet to conduct business.
In fact, the biggest percentage small businesses still don’t have a website for their company, according to research done in Kenya
Why Have a Website for Small Business?
1) People use the internet like they used to use the phone book.
Potential customers are using their Smartphones and tablets to decide where to go and what to buy. Therefore, your small business has to be online for potential customers to view your services/products online.
2) A business website gives your business legitimacy.
People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address.
Not having a business website raises questions in customers’ eyes.
3) A business website gives you another marketing channel.
Having a business website gives you an automatic online presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. (Of course, how many eyes your billboard attracts will depend on your conscious marketing efforts to get people’s attention, such as Search Engine Optimization, blogging, using social media, and online advertising.)
4) A business website gives you another opportunity for data collection/lead generation.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report. And once you have the email address, you have another way to reach your potential customer.
6) Web rooming can lead customers into your store.
Another reason to have a website for your small business is that if you have a brick-and-mortar store, investing in building an online presence such as an ecommerce website can increase your offline store’s profits thanks to the growing popularity of web rooming, where customers research items online before purchasing them in-store.
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