HOW TO OPTIMIZE YOUR SITE FOR SEO
Analyze all of your website data
User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more.
Analyze the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.
Conduct thorough keyword research
Find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it.
Optimize for on-page SEO
On-page SEO tells you how to optimize your website when you’re building specific pages. Factors like headlines, sub headlines, URL slugs, and Meta tags fall into this category.
Use your primary keyword in your headline, preferably as close to the beginning as possible. It should also appear in the slug and at least one sub headline.
Sprinkle your primary and related keywords throughout your body copy, sub headlines, and image alt text. Include plenty of context for each so Google accurately understands what you’re talking about.
Speed up the pages
Page speed matters when it comes to both SEO and conversions.
If you visit a website that takes forever to load, you’ll likely click the “back” button and look for something else. Similarly, if you’re filling out a form that refuses to submit due to slow speed, you’ll eventually give up.
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